E-Commerce 2021-2022: Business. Technology. Society. (Global Ed. 17 Ed.) | 誠品線上

E-Commerce 2021-2022: Business. Technology. Society. (Global Ed. 17 Ed.)

內容簡介

內容簡介 The most up-to-date, comprehensive overview of e-commerce today. Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

作者介紹

作者介紹 Kenneth C. Laudon現職︰New York UniversityCarol Guercio Traver現職：Azimuth Interactive, Inc.

產品目錄

產品目錄 PART Ⅰ: INTRODUCTION TO E-COMMERCE Ch 1 Introduction to E-commerce Ch 2 E-commerce Business Strategies PART Ⅱ: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE Ch 3 E-commerce Infrastructure Ch 4 Building an E-commerce Presence Ch 5 E-commerce Security and Payment Systems PART Ⅲ: BUSINESS CONCEPTS AND SOCIAL ISSUES Ch 6 E-commerce Marketing and Advertising Ch 7 Social, Mobile, and Local Marketing Ch 8 Ethical, Social, and E-commerce PART Ⅳ: E-COMMERCE IN ACTION Ch 9 E-commerce Retail and Services Ch10 Online Media Ch11 Online Communities Ch12 B2B E-commerce

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