Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen | 誠品線上

Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen

內容簡介

內容簡介 耶魯商學院最受歡迎的一堂課！破除一般人對「影響力」的錯誤觀念，讓影響力成為每個人都具備的超能力！The new rules of persuasion for a diverse world--a twenty-first-century update of Dale Carnegie's How to Win Friends and Influence People by a popular professor at Yale School of Management, filled with stories based on cutting-edge behavioral science.Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class“The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you."

作者介紹

作者介紹 Zoe ChanceZoe Chance is a beloved Yale professor with a wide network of people who have benefited from her deeply ethical approach to influence. Her TEDx talk, How to Make a Behavior Addictive, has nearly 700,000 views. The author’s popular MBA course will be featured as a global MOOC on Coursera and will launch in conjunction with the book’s publication. Her academic research has been published in top journals and covered in media outlets including The New York Times, the BBC, and The Economist. She has appeared on CNN, written for Harvard Business Review, and designed a behavioral economics framework for Google’s global food policy. Chance speaks internationally for leading firms and NGOs, and she conspires with smart people trying to save the planet.

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