| 作者 | 大衛．布朗 |
|---|---|
| 出版社 | HODDER & STOUGHTON LIMITED |
| 商品描述 | The Art of Business Wars：《破壞性競爭:Applevs.BlackBerry,H&Mvs.ZARA,Bumblevs.Tinder,看巨頭爭霸如何鞏固優勢、瓜分市場!》Basedonthechart-toppingBUSINESSWARSpodca |
內容簡介 ★美國熱門Podcast節目「商戰」（Business Wars）深化文字版★Podcast下載量超越3,500萬次，每月聽眾超過400萬人次，完聽率95％★《財星》（Fortune）雜誌最佳商業Podcast節目★亞馬遜網路書店讀者平均4.6顆星評價每場商戰都是史詩級的冒險，誰才能在市場上贏到最後？當巨頭林立，新進黑馬又如何攻其不備？iPhone打趴黑莓機，H&M和Zara各擅勝場，Netflix狠甩其他影音平台好幾條街……從史上最經典的商戰案例，看見鞏固自身優勢、立足競爭洪流的商場謀略！本書中可以看到26場名留青史的商業對決，每一場商戰都是史詩級的冒險，賭上萬千資源、人力與腦力。作者依時間順序介紹企業的崛起，談他們如何征服對手、提出創新計畫並依據社會需求的轉變做出調適。那些企業的目標只有一個，就是要確保自己持續在賽事中占據領先地位，並以勝利者之姿成為產業龍頭。而作者也將逐章分析商業抗衡中的祕訣，例如：產品發佈與進場（IBM vs. UNIVAC）、找到正確的策略（麥當勞的崛起之路）、定位（Apple vs. BlackBerry），讓讀者從過往的商戰故事中借鏡、學習。畢竟商場就是鬥智計、比謀略、弱肉強食，各個領導人爭輸贏的意志同等堅決，他們為了戰勝敵軍而擘劃策略、集結資源。局勢可能因為極小的細節而逆轉，單一戰術的失敗就足以顛覆整個帝國。想要在嚴酷的生存競爭中活下來，就必須要了解如何攻其不備、出奇致勝！本中文書介出自《破壞性競爭: Apple vs. BlackBerry, H&M vs. ZARA, Bumble vs. Tinder, 看巨頭爭霸如何鞏固優勢、瓜分市場!》商周出版出版"
作者介紹 David BrownDavid Brown is the host of the hit podcasts Business Wars and Business Wars Daily. He is also the co-creator and host of Texas Standard, the Lone Star's statewide daily news show, and was the former anchor of the Peabody award-winning public radio business program Marketplace. He has been a public radio journalist for more than three decades, winning multiple awards, and is a contributor to All Things Considered, Morning Edition, and other NPR programs. Brown earned his PhD in Journalism from the University of Texas at Austin and his Juris Doctor from Washington and Lee University School of Law. He lives with his wife and two children in Austin, Texas.
| 書名 / | The Art of Business Wars |
|---|---|
| 作者 / | 大衛．布朗 |
| 簡介 / | The Art of Business Wars：《破壞性競爭:Applevs.BlackBerry,H&Mvs.ZARA,Bumblevs.Tinder,看巨頭爭霸如何鞏固優勢、瓜分市場!》Basedonthechart-toppingBUSINESSWARSpodca |
| 出版社 / | HODDER & STOUGHTON LIMITED |
| ISBN13 / | 9781529307016 |
| ISBN10 / | 1529307015 |
| EAN / | 9781529307016 |
| 誠品26碼 / | 2681997849001 |
| 頁數 / | 368 |
| 注音版 / | 否 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 尺寸 / | 20X14X4CM |
| 級別 / | N:無 |