內容簡介
內容簡介 本書主要教導讀者如何建構良好的行銷英文。書中內容包括：1.預測市場趨勢。2.產品或服務研發。3.專案描述。4.公司或組織介紹。5.組或部門介紹。6.科技介紹。7.工業介紹。書中的每個單元呈現六個視覺化的情境，經由以全民英語檢定為標準而設計的口說訓練、聽力、閱讀及寫作四種不同功能來強化英文能力。此外，本書也非常適合在課堂上使用，教師可以先描述單元情境而讓學生藉由書中練習循序在短期內完成。■本書目錄Foreword IntroductionUNIT ONE Forecasting Market Trends／預測市場趨勢Briefly state the rationale for developing this product開發此產品的原因: 科技層面（1）相關產品（2）潛在利潤Point out the market trends in the area of development while describing the financial aspect of developing this product財務層面：開發領域的市場趨勢Visually depict the organization's strategy and approach to developing the product產品開發的組織策略和方案： a.策略的界定（包括最高目標及主要重點）b.執行策略方案的界定Summarize market survey results, particularly in terms of the product's commercial potential and categories of product application市場調查: a.產品的商業潛力 b.產品運用的範疇UNIT TWO Describing Product or Service Development／產品或服務研發Introduce the current status of product or service development產品開發的現階段狀況Describe its market value市場的評價Point out unique features and characteristics of product or service development產品開發的獨創性和特色List major manufacturers of this product or service in Taiwan台灣同類產品的主要製造廠商Explain the rationale for further product or service development in this area在既有領域下未來產品開發的原因UNIT THREE Describing a Project for Developing a Product or Service／專案描述Provide the rationale for taking on the project專案的背景Present market data that justifies the project's feasibility市場的訊息Spell out the immediate and long term goals of the project專案的目標Describe the project's distinguishing features, while pointing out the strategy employed to successfully complete it專案的重要特色：專案的策略Conclude the presentation by pointing out the anticipated merits of the project and the positive impact that it will have專案的動向UNIT FOUR Introducing a Company or Organization 公司或組織介紹Briefly overview the industry to which your organization belongs簡要陳述組織所屬之產業的概況Describe your organization's mission as well as highlight its historical development組織的使命; 組織的發展沿革Introduce the organizational structure組織的架構Highlight recent technical accomplishments within the organization組織最新的科技成就Point towards the organization's future directions結論（未來發展方向）UNIT FIVE Introducing a Division or Department／組或部門介紹Describe the setting of your division or department within the larger organization介紹部門所屬的組織或公司Highlight the organizational structure of the division or department部門的組織架構Point out the staff's strengths and educational backgrounds／work experience in a particular field部門的人才來源和教育背景Spell out the missions of the division or department部門的使命Elaborate on the manufacturing or research capabilities within the division or department部門之製造或研究的能力List the technical services（e.g. industrial and consultancy）that the department or division offers部門提供的產業服務UNIT SIX Introducing a Technology科技介紹Briefly explain the factors（internal and external)）factors that influence development of this technology in Taiwan影響台灣科技發展的因素Point out the unique characteristics of this technology development in Taiwan科技發展的特色List the objectives of how to further develop this technology發展科技的目標Define the role of this technology in relation to environmental, manufacturing or technology problems界定科技的地位：扼要解釋在環境，製造或科技方面的問題List applications of this technology made so far, highlighting any particular characteristics or features that are unique to Taiwan's circumstances目前從事的應用科技：a.應用科技的特色或特徵 b.特殊的個案；科技市場的契機；繼續從事科技應用的未來挑戰UNIT SEVEN Introducing an Industry／工業介紹Briefly highlight the general characteristics of this industry in Taiwan此種產業在台灣的一般特色Point out the difficulties encountered in industrial development產業所面臨的困境Describe current activities of the particular industrial sector簡述一或二個目前活動的重點Elaborate on the available technologies that are employed by the industry產業採用的科技Discuss the related research and development facilities in Taiwan, and how they assist／collaborate with that particular industry台灣相關的研究發展設備Answer KeyAbout the AuthorAcknowledgments
